Course Includes:
- Mode: Offline\Online
- Language: English\Hindi
- Certificate: Yes
- Project Certificate: Yes
Course Description
This 3-week course is designed to provide a comprehensive understanding of digital marketing strategies and tools. It is ideal for beginners and those looking to enhance their knowledge of online marketing. Throughout the course, students will gain hands-on experience and insights into the core aspects of digital marketing, including SEO, social media, email marketing, and paid advertising.
Week 1: Introduction to Digital Marketing
Day 1: Overview of Digital Marketing
What is digital marketing?
Importance and benefits
Key components of digital marketing
Day 2: Content Marketing
Definition and strategies
Creating valuable content
Blogging and video marketing
Day 3: Social Media Marketing
Overview of popular platforms (Facebook, Instagram, Twitter, LinkedIn)
Crafting effective posts
Building a social media strategy
Day 4: SEO Basics
Understanding search engines
Keyword research and tools
On-page vs. off-page SEO
Day 5: Email Marketing
Importance of email marketing
Building an email list
Crafting effective email campaigns
Week 2: Advanced Digital Marketing Strategies
Day 6: PPC Advertising
Introduction to pay-per-click advertising
Google Ads and Facebook Ads
Creating effective ad campaigns
Day 7: Analytics and Metrics
Importance of data in digital marketing
Google Analytics overview
Key metrics to track
Day 8: Mobile Marketing
Understanding mobile user behavior
Mobile-friendly websites
SMS marketing and apps
Day 9: Influencer Marketing
Role of influencers in digital marketing
Finding and collaborating with influencers
Measuring success
Day 10: Affiliate Marketing
Understanding affiliate marketing
Setting up an affiliate program
Tools and platforms
Week 3: Implementation and Future Trends
Day 11: Creating a Digital Marketing Plan
Setting goals and objectives
Budgeting for digital marketing
Choosing the right channels
Day 12: Tools and Resources
Overview of digital marketing tools (Hootsuite, Mailchimp, SEMrush)
Choosing the right tools for your strategy
Case studies of successful campaigns
Day 13: Trends in Digital Marketing
Emerging trends (AI, voice search, AR/VR)
Adapting to changes in technology and consumer behavior
Future predictions for digital marketing
Day 14: Capstone Project
Developing a complete digital marketing plan for a hypothetical business
Presenting your strategy to the class
Feedback and discussion
Day 15: Review and Q&A
- Recap of key concepts
Open floor for questions
Resources for further learning
Additional Tips
Encourage hands-on practice with tools and platforms.
Incorporate real-life case studies.
Provide resources for further reading and exploration.
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